SOLLA is committed to:

• Promoting and raising awareness amongst consumers their families and professional advisers of financial issues in the Later Life
• Building relationships with both statutory and voluntary agencies, charities, housing and social care providers, financial services firms and those organisations who are interested in the financial well being of those in Later Life
• Raising the standards of practice of those engaged in advising in the older client market by promoting the highest levels of professionalism in financial advice
• Identifying and developing best practice by means of high quality training and the dissemination of latest information and know how
• Acting as a centre of technical excellence for Later Life Advisers
• To input into legislative and policy change and contribute to debates on policy

All SOLLA members adhere to a Code of Practice:

Full Members of the Society must be fully accredited

Associate members are advisers awaiting accreditation who have a one year period from joining in which to become fully accredited

Affiliate members are those non profit and charitable organisations with links into Later Life matters

See also Society Management Founder Members

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